A key focus for the company is continuous innovation in product formulation. The company has a dedicated R&D division working on developing eco-friendly and high-performance solutions, with focus on Product Innovation, New Formulations, Eco-Friendly Products, Customizable Solutions.

For continuous improvements in performance, durability, and environmental impact and to meet growing regulatory and market demands.

The R&D department is involved in researching and adopting advanced materials that improve the overall effectiveness and performance of their products. The team also focuses on optimizing manufacturing processes to ensure efficiency, reduce waste, and improve sustainability.